Distilled Spirits with a kick.
About Original Beverage Company
Original Beverage Co. is a New Mexico corporation formed with the intent to become a major distilled spirits producer. We will produce a range of products that are of the highest quality and marketable to consumers worldwide. OBC’s initial goal is to produce moonshine aimed at appealing to the 21-35 year old demographic. Our line of American Straight Whiskey’s will be launched with two Rye whiskeys. The first is one that we call our house beverage. Crafted as the all occasions drink. The second is the reserve intended for the special occasions. Rye whiskey has become one of the fastest growing categories within the whiskey sector. Soon OBC’s Rye’s will be a preferred brand.
The brand concept for the Original Beverage Company is one that captures the romanticized version of the American West ranch life. The Original Beverage Company seeks to leverage the well developed lifestyle branding that has been created in fashion with such brands as Ralph Lauren, in vehicles through Ford’s KingRanch line of trucks and even in politics through Ronald Reagan and George W. Bush. Throughout all aspects of our lives, this lifestyle image has captured a lasting impression in the psyche of America. In fact, the American West and, in particular, the rancher of the American West has come to embody America itself. Individualistic, rugged, enduring, determined, hardened through struggle, kind and courteous – he can be the best of friends or neighbors, not prone to cowardice – he can be your toughest of foes; the description fits both America and its most idealized characters.
Original Beverage Company’s Products
The Original Beverage Company (OBC) celebrates America and the American West with its line of straight whiskeys. True to its name, OBC has partnered with a working ranch in New Mexico to authenticate the brand and to provide brand extension opportunities for both OBC and the ranch. The name and logo is the actual cattle brand of the ranch. The ranch provides the backdrop of the brand/lifestyle story and the set design for both the retail and manufacturing facility. Tennessee has Jack Daniels, Kentucky has Jim Beam and soon the American West will have the Original Beverage Company’s line of authentic ranch style straight whiskeys. The Original Beverage Company is committed to developing, through their existing contacts, a worldwide distribution network with which we will be working closely to market and sell our products. It is not enough to have bottles on a shelf, we will back each brand with a comprehensive marketing plan and the resources to be able to make our brands competitive in the market place.
Rowland Hill:
+1 305-467-9602
[email protected]
Luca Ispirescu:
+1 505-306-2141
[email protected]
Kelly Ward:
+1 505-620-1351
[email protected]
Doug Turner:
+1 505-440-5445
[email protected]
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